Would you like to see Ibiza or Tenerife in a totally different way?
Jeep, Europcar and Hard Rock Hotels are joining forces for the second year in a row to launch ‘Change the Way’ tours, a sublime experience that shows you different parts of Ibiza and Tenerife at the wheel of a Jeep Wrangler: an exciting challenge that will get your adrenaline pumping.
We’re living in an era in which people’s preferences, tastes and interests are constantly and quickly changing. The continually growing list of options available to meet our needs has meant that organisations, companies or brands that offer products and services must make an effort to be relevant and grab the interest and preferences of consumers.
According to Rosa Caniego, Director of Communications and Institutional Relations at FCA, “Change The Way has come about as a response to precisely that situation, and is a new way of addressing our customers, offering them unique, unrepeatable experiences from Jeep, Europcar and the Hard Rock Hotels, part of the Palladium Hotel Group. ‘Change the Way’ is a new way for customers to discover and enjoy the services offered by our companies, making them a part of their lives, giving them a leading role in their best stories and bringing the essence of our brands closer to their emotional memories than their rational ones.”
Raúl Vázquez, Marketing Manager of Europcar, explains that “the agreement with Hard Rock Hotels and Jeep are part of our strategy of allying with top-level partners. The objective is to provide our customers with a unique experience and a different way to enjoy the island, which is one of the favourite destinations of both Spanish and international tourists, and one of the most important destinations for us as a brand”.
“Jeep, Europcar and Hard Rock share brand values and a passion for customer experience”, says Danny Gómez, Brand Director of the Palladium Hotel Group. ‘Change The Way’ is taking this experience one step further, allowing customers to get to know the cultural, gastronomic and natural attractions of Ibiza and Tenerife. This offer appeals to the whole family and is aimed at anyone who wants to uncover the authentic side of the islands”.
As an introduction, and for anyone who hasn’t yet experienced ‘Change The Way’ in Tenerife, it’s a unique experience that came out of the beautiful Hard Rock Hotel Tenerife. The customer gets to drive a Jeep Wrangler, supported by all the professionalism and guarantees offered by Europcar, and experience a fantastic adventure, crossing the breath-taking Anocheza Trail, a series of 100% off-road tracks that allows them to discover the Teide National Park from an entirely new perspective. It changes the way you discover Teide, and it changes the way you enjoy your holidays – they adapt to you, to your way of experiencing things, you’re free to choose your own path: ‘Change The Way’.
On the other hand, ‘Change The Way’ Ibiza is a unique approach to enjoying everything the island has to offer: its beaches, its enchanting natural setting and its excellent Mediterranean cuisine, along with that spirit of freedom and rebellion that you can only feel behind the wheel of a Jeep Wrangler, the most capable all-terrain vehicle in Jeep’s history. The experience originates, of course, at the Hard Rock Hotel in Ibiza, with the highest standards of quality and service provided by Europcar.
Guests at one of the HR Hotels can experience ‘Change The Way’ thanks to their car hire partner, Europcar. And can easily book their Jeep Wrangler. Along with the Jeep Wrangler, customers will be given a welcome pack with a thermos, backpack, a USB pen drive with music chosen by Hard Rock Hotels and a map, so that they can drive the route in total freedom and at their own pace.
Let the adventure begin!
